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Pay-Per-Click Search Engines

Pay per click search engines, pay for placement or pay for ranking search engines are a highly effective way to attract cheap, targeted traffic to your website.

Pay-Per-Click search engines rank your site by the bid amount you place for a specific Keyword.

For example: You want to have people find your site when they do a search for "business opportunities". You set up your account at one of the search engine sites and place a bid, say 5 cents, on "business opportunities".

When someone searchs for "business opportunities", your ad with a link to your site, will show up ranked according to your bid. If 5 cents is the highest bid, your ad will show up in the #1 spot in the search results. If it's the 20th high bid, it will show up in the 20th spot, etc.

Overture.com is the most popular pay-per-click site, and also the most expensive. However, there are many other sites that you can also use, and usually at much cheaper prices.

There are many sites that will let you open an account free or give you substantial bonuses for paying a small fee when you open one. These are usually new sites that are trying to build a user base. You won't get as much traffic from these sites, but they are good for learning and testing ads and keywords.

They could also turn into very popular sites in the furture and you will already be set up and have a good credit in your account.

Pay Per Click Search Engines has info and ratings on most of the available sites.

Try to come up with a list of at least 100 very targeted keywords and phrases to bid on at any site you decide to use. Overture.com has a Search Term Suggestion Tool to help you come up with search terms to bid on.

Try to keep your bids as low as possible and still be listed on the first page of the search results. On some of the more popular terms, the bids are very high. Don't try to compete for top placement on these terms. You'll end up spending your entire credit very quickly and your results will disappoint you to say the least.

With some thought and experimentation, Pay-Per-Click Search Engines can be one of your best ways of recruiting new people into your business.



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